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Catalyst – The Newsletter: Keep it Fresh and Smile!

| February 1, 2017 | 0 Comments

In Today’s Lightening Fast World… it’s more important than ever to keep things fresh.

People get what they want… and they get it really, really fast!  People get bored quickly! So if you are a business manager or owner, you are not allowed to let your business get stale.

OH… and while you’re keeping it fresh… SMILE!

Meet Mae… an expert in keeping it fresh… and smiling:25 mae 1

Mae is a personal trainer at the awesome gym I belong to: Fit Academy in Beaverton.

My favorite form of fitness is group fitness, specifically boot camps. Mae leads a number of them at Fit Academy, specifically a 6am Wednesday Class she calls:  Hump Day! I have taken many boot camps in many gyms over the years, and many trainers can fall into a routine, with the same or similar exercises class after class. Boring!!

It can be hard to do anything at 6am… but Mae makes it easy!  She makes it easy (AND FUN) to show up, work hard and give it your all. Mae’s classes are not easy… but if you like challenges…they’re great!

How does Mae get us to keep showing up so early, when our warm beds are calling to us at 0-Dark-30? EASY!


Here is some customer service 101 from my friend Mae:

  • Change things up! Keep it exciting… keep it interesting… keep it fresh!
  • Be interested in your customers.
  • Care!
  • Be creative with your offerings.
  • Have great energy… every day.
  • Always smile!!

I am not old… but I am not so young any more. Over the 26 years I have been in the career world, I have noticed something. Less smiling! There are many reasons why, but more scrunched up faces seem to be prevailing these days over Smiling Faces.  Who wants to do business with scrunched up people?25 mae

Even when she’s asking you to do the hardest exercise, when you think you have no energy left… Mae reaches in and pulls out a reserve you didn’t know you had… WITH A SMILE!

It makes it a lot easier to show up at 0-Dark-30… week after week…and work hard!

So, here we are, 2017. Perhaps you have some awesome business goals this year.

If you don’t have these 2 on your list for yourself… and your employees… ad them. They work:


Your customers will thank you!!

Spencer Rubin is a sales/marketing expert who has spent 25 years in the industry. Spencer has become a passionate advocate for the success of small, local business owners. To sign up for Spencer’s weekly Catalyst Newsletter. Contact 971-732-4745.

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Category: Beaverton Voice

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